emergent norms

Standards of behaviour that are gradually established by people who have come together into a group. Thus, for example, the ‘emergent norm theory of crowds’ suggests that, although crowds consist of individuals with different attitudes , motives (see vocabularies of motive ), and values , the ambiguity of the crowd situation encourages the development of a group norm (for that particular circumstance) which creates an illusion of unanimity of purpose and uniformity of behaviour.

Dictionary of sociology. 2013.

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